Sales Department

MADD (Major Accounts Development Dept)


  • Primary Modern Trade accounts
  • Key accounts management, primary & national traditional accounts
  • National supermarkets, hypermarts, national convenience stores, wholesalers

Gentrade A: Non-major Accounts


  • Secondary Modern Trade and traditional accounts
  • Groceries, minimarts, non-chain supermarkets B&C

Gentrade B: Institutional, Commercial, Industrial / Non-traditional Outlets


  • On-premise, hotels, restaurants, schools, offices, cafeterias, independent convenience stores, petrol shops, candy shops, specialty shops, etc.

    Regional Sales Group (Luzon, Visayas & Mindanao)


    • Outside GMA (Greater Manila Area)
    • Regional distributors & Wholesalers

    Y2K Reseller Group


    • Direct & corporate sales, comprised of independent, freelance, & commission based marketing & sales representatives.

    As of 1st sem 2023, ADPIC has approximately 30,000 national outlets in its distrinbution universe, almost 20,000 of which are actively buying outlets (at least 2 order per year). This number consistently grows as the company grows with its accounts.

    Active (as of 1st Sem 2023)
    Channels Outlets
    Super/hypermarkets 625
    Convenience stores 1,600
    Petrol Stores 350
    Drugstores 800
    Bookstores 250
    Groceries 155
    Department Stores 50
    Non-taditional stores 150
    Sari-sari stores 50
    Wholesalers 100
    Regional accounts (approx) 1,500
    TOTAL 5,630
    Traditional Channels Non-Traditional Channels
    Candy Stores Bazaars
    Convenience Stores Book Stores
    Dealers Gift Stores
    Department Stores Flower Shops
    Drug Stores / Pharmacies Magazine Stands
    Groceries Schools
    Health & Beauty / Personal Care Toy Stores
    Hypermarkets Foodservice
    Minimarts Bakeries
    Market Stalls Bars
    Petro Shops Cafes
    PX Stores Cafeterias / Canteens
    Regional Distributors Country Clubs
    Tobacconists Food Courts
    Wholesalers Hotels
    Wines & Spirits / Liquor Stores Resorts
      Restaurants
    Direct Channels
    Corporations Non-profit Organizations
    Direct Individual Buyer Socio-civic Groups
    Other Institutions & Establishments

    ADPIC has an 70-90% weighted distribution penetration in all key accounts in the Philippines, composed of multinational retail chains, major retailers, and national stores. These are the outlets that account to 70-80% of the sales of high-end brands and products. All these outlets are serviced by ADPIC’s own warehouse & logistics department.

    KEY ACCOUNTS (Partial List)
    7-Eleven Convenience Store Toy Kingdom
    Cash & Carry Petron Treats
    Cherry Foodarama Puregold Priceclub
    Davao Central Convenience Store Robinsons Supermarket
    Family Mart Rustans Supermarket
    Fuma San Miguel Food Shop
    Global Cigar Shell Select
    Hi-Top Supermarket Shopwise
    Landmark Sondrik / SM
    Makati Supermarket South Supermarket
    Mercury Drug Tropical Hut
    Metro Gaisano Unimart
    Uncle Johns Convenience Store Waltermart
    National Bookstore Watsons
    SM Markets (SM Supermarket, SM Hypermarket and SM Savemore) Unimart
    Robinsons Easymart Shell Select
    Landers Superstore S&R Membership Shopping
    The Generics Pharmacy Generika

    GROWING DIRECT SELLING TEAM


    In 2000, ADPIC started the ADPIC Y2K Direct Selling Group, developed to promote & sell ADPIC’s products to corporate accounts, non-traditional establishments, direct individual customers and personal networks. The program serves the market potential and demand of these channels for giveaways and direct consumptions (i.e. events) especially during the Yuletide gift-giving season (September to December). Accredited freelance direct sellers called “IDMS” (Independent Direct Marketing Specialists) are trained by ADPIC’s sales and marketing managers to sell ADPIC’s products. As of 2007, the group has grown to 350 accredited members and has sold to over 1,500 end clients.